All of us here at Eukanuba are very excited about the new packaging coming soon!  One of the biggest dog photo shoots in P&G history took place to get fabulous pictures for our bags.  You asked and we listened to what you wanted.  Here is just a taste of what is to come:

• Significantly improved look to our packaging
• We are changing the way we set up the packaging in stores to make it easier for you to find the food you need for your four-legged friend!
• We have pictures of the kibble on all the bags now- you asked and we listened!

You will start to see the new packaging after August 2010.  Stay tuned for more information on the packaging changes!

Big dogs need big nutrition.  This formula contains glucosamine and chondroitin sulfate. . It’s formulated to support healthy joints.  23% protein and 13% fat, Eukanuba Pure Large Breed Adult contains our clinically proven DentaDefense© that reduces tartar buildup in 28 days.  Formulated free of fillers, corn, or artificial preservatives, we guarantee the Omega 6:3 ratio that is also proven to promote skin and coat health.  As with all the Eukanuba Pure formulas, this bag is resealable!

Ingredients Panel

Chicken, Brewers Rice, Ground Whole Grain Sorghum, Chicken Meal (natural source of Chondroitin Sulfate and Glucosamine), Ground Whole Grain Barley, Dried Beet Pulp, Dried Egg Product, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Potassium Chloride, Natural Flavor, Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Salt, Vitamins (Vitamin E Supplement, Ascorbic Acid, Beta-Carotene, Vitamin A Acetate, Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Thiamine Mononitrate (source of vitamin B1), Niacin, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Folic Acid), Sodium Hexametaphosphate, Calcium Carbonate, Choline Chloride, Fructooligosaccharides, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), DL-Methionine, Rosemary Extract

This formula is available in 15lb and 30lb bags.  It is only available in the US.

First up in the introductions of the Eukanuba Pure line is Puppy Growth.  Do you have a new puppy and are looking for something that doesn’t contain fillers, corn or artificial preservatives?  Eukanuba Pure Puppy Growth doesn’t contain any of that!  It does contain DHA from natural fish oil for smarter, more trainable puppies and natural FOS for your puppy’s healthy digestion and to support strong defenses.  As with all the Eukanuba Pure formulas, this bag is resealable!

29% Protein and 18% fat with chicken and chicken meal as the first two ingredients, this extraordinary formula will help you find the freedom in natural nutrition.

This formula is available in 4.5lb, 15lb, and 30lb bags.  It is only available in the US.

Ingredients Panel:

Chicken, Chicken Meal, Brewers Rice, Ground Whole Grain Sorghum, Dried Beet Pulp, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Dried Egg Product, Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Brewers Dried Yeast, Potassium Chloride, Natural Flavor, Dicalcium Phosphate, Salt, Vitamins (Vitamin E Supplement, Ascorbic Acid, Beta-Carotene, Vitamin A Acetate, Calcium Pantothenate, Biotin, Vitamin B12 Supplement, Thiamine Mononitrate (source of vitamin B1), Niacin, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Folic Acid), Choline Chloride, Fructooligosaccharides, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), Rosemary Extract

Are you looking for a dog food that is formulated free of corn, wheat, soy or meat by-products*?  Is it important to you that the first ingredient is chicken?  Do you want the ingredients to promote your dogs skin and coat?  Throw in natural FOS for healthy digestion and a formulation free of artificial colors, artificial flavors or artificial preservatives, and what you want is Eukanuba Pure.  You asked and we heard you: these bags are all resealable!

Find the freedom in natural nutrition!  Stay tuned for upcoming blog posts to learn about our three new formulas~

*Official Feed Terms, Assoc. of American Feed Control Officials (AAFCO)

Protein is an important nutrient for both cats and dogs.  It is best known for supplying amino acids, which are the building blocks of hair, skin, muscles and internal organs.  The protein that is found in pet foods can be supplied by animal sources, plant sources, or a combo of the two.

Sources of Protein

Some common animal-based proteins are:

• Chicken
• Egg
• Fish
• Lamb
• Beef 

Some common plant-based protein sources are:

• Soy Gluten
• Corn Gluten
• Wheat Gluten
• Rice Gluten  

Dogs – Omnivore vs. Carnivore

Dogs are considered omnivores, which means they do not have a requirement for taurine like cats.  However, there have been reports of dogs becoming deficient in taurine when fed high levels of plant proteins or low quality animal-based proteins.  This may lead to higher levels of body fat and less lean muscle.  For this reason, Eukanuba (link to www.Eukanuba.com) believes that dogs are best fed as carnivores.

 Cats have different protein requirements

It has long been known that cats are obligate carnivores, which means that our furry friends need to eat meat to survive.  Taurine was proven to be an essential nutrient in cats for normal eye and heart function in the mid-1970’s and late 1980’s.  Taurine is naturally found in animal-based proteins. 

Got Protein?

The bottom line is high quality animal-based proteins contain essential amino acids to help build, repair, and sustain healthy muscle and tissue to help keep our dog and cat family members healthy and happy.  

Would you like to learn more about the use of protein in our diets?  Check out our Dog and Puppy Nutrition video.